FOUR SEASONS HOTELS & RESORTS
When the Four Seasons in Beijing decided to undertake the biggest bar project in their corporate history and open an ultra lounge on their rooftop, theLOOP deployed a team of consultants with over a decade of experience in nightlife know how to oversee the planning and execution of Jia, with its namesake borrowed from the Chinese character for family家 upon which the entire concept was built. The team arrived in Beijing and first analyzed the profitability of the venue, created financial forecasts along with manning costs and core team structures as well as identified the roles required to operate the venue. Brand development followed with the creation of the logo, identity, message and theme for the 3,000 sqm venue. The final phase included sound and lighting design, venue aesthetic and design improvements, conceptualizing bar menus for each room and vendor negotiation.