About theLOOP

theLOOP Company Profile //

Founded in 2001 by Alan & David Hsia

theLOOP is Asia’s only entertainment and experience design company that connects people to experiences through its award-winning concepts. Its customer first philosophy sees its establishments as more than just real estate and instead aims to alter the cognitive perceptions of its guests through elevated customer service delivered by an elite in-house team built of the best people in their fields. The globally-recognized lifestyle enterprise has two decades of experience developing, owning and operating nightclubs, lounges and music festivals often in alignment with many of the world’s most high-profile entertainment brands where together they have set a new institutional standard in lifestyle which transcends expectations and turns them into transformative experiences invigorated with the essence of Asia.

Intro to theLOOP //

When Alan & David Hsia launched theLOOP in 2001, they had a vision to propel Taiwan’s nightlife industry into something that would forever change the landscape in Asia. 16 years later theLOOP has matured into world-class experience design and lifestyle brand with a rich portfolio of entertainment, lifestyle and hospitality concepts. theLOOP have booked over 650 A-list acts from around the world, founded six large-scale nightclubs in three cities across two countries, thrown 36 festival-size events with attendance spanning 10,000 – 32,000, collaborated with some of the world’s most celebrated entertainment brands, mixologists and chefs and collected several awards and accolades including the prestigious Red Dot: Best of the Best award. The goal is to now build upon that success and will debut a host of new concepts in the coming years, with eyes on culinary driven concept lounges, boutique hotels and spas aimed at redefining the experience of each.

theLOOP Mission Statement //

theLOOP is devoted to delivering unforgettable curated experiences through each and every customer touch point and developing an international standard in new-generation hospitality. We are committed to creating customer demand instead of simply capturing it and to empathetically put ourselves in the shoes of our guests so we can innately understand not just their wants and needs but their dreams and desires. We inject empathy into our purpose and focus our commitment on the client because our guests are the backbone of our business.

theLOOP Ethos //

We appreciate and understand that it’s our customers who make our brand grow so we endeavor to make all of our guests our ambassadors by making each and every experience personal.

Customer First – We favour an organic customer-driven approach to heightened experiences which generate a strong word-of-mouth, loyalty and affinity over expensive ads and marketing.

Educate – We understand our modern society's need for information to sustain stimulation. We translate that into new experiences for our guests to teach them about culture, craft and innovation.

Collaborate – At theLOOP, we believe that a healthy market is a diverse market and so we turn our competition into our collaborators for one ell-encompassing extrasensory experience.

Elevate – Although theLOOP have expanded internationally, we are and will always be Taiwanese and by elevating our brand, we are elevating the status of Taiwan and sharing our elements of culture with the world.

Inspire – We got here by dreaming big and endeavour to create an atmosphere where our guests can dream even bigger and empower the next generation of experience design.

Longevity – As we approach two decades in the industry, we are already in the planning stages for two decades more.

theLOOP Timeline

Establishment of theLOOP

2nd FLOOR opens in Taipei

2001

Establishment of theLOOP

2nd FLOOR opens in Taipei

2001

LUXY opens in Taipei

theLOOP throws its first arena event with the inception of the Spring Love franchise

2003

LUXY opens in Taipei

theLOOP throws its first arena event with the inception of the Spring Love franchise

2003

The WINTER LOVE franchise is born

2005

The WINTER LOVE franchise is born

2005

XAGA opens in Taichung

HALLOWEEN MASSIVE launches and becomes Asia’s large costume party

2006

XAGA opens in Taichung

HALLOWEEN MASSIVE launches and becomes Asia’s large costume party

2006

PRIMO opens in Taipei

The 2F: WHITE PARTY premieres

2007

PRIMO opens in Taipei

The 2F: WHITE PARTY premieres

2007

supperclub in LA opens

theLOOP celebrates 10 years with FANTASIA

2010

supperclub in LA opens

theLOOP celebrates 10 years with FANTASIA

2010

theLOOP establishes a partnership with W HOTEL in Taipei

2011

theLOOP establishes a partnership with W HOTEL in Taipei

2011

theLOOP enters in a partnership with ID&T and brings the SENSATION brand to Taiwan

2012

theLOOP enters in a partnership with ID&T and brings the SENSATION brand to Taiwan

2012

OMNI opens in Taipei

2015

OMNI opens in Taipei

2015

KOR opens in Taipei

theLOOP takes on consulting for the FOUR SEASONS in Beijing

ARCADIA lands in Taipei with theLOOP as a local partner

OMNI is awarded the illustrious iF Design Award for Interior Design

2016

KOR opens in Taipei

theLOOP takes on consulting for the FOUR SEASONS in Beijing

ARCADIA lands in Taipei with theLOOP as a local partner

OMNI is awarded the illustrious iF Design Award for Interior Design

2016

OMNI is awarded the Red Dot Award Best of the Best 2017

2017

OMNI is awarded the Red Dot Award Best of the Best 2017

2017