theLOOP Company Profile

The Idea

Founded in 2001 by Alan & David Hsia

theLOOP is Asia’s only entertainment and experience design company that connects people to experiences through its award-winning concepts. Its customer first philosophy promotes its establishments as more than just real estate and instead aims to alter the cognitive perceptions of its guests through elevated customer service delivered by an elite in-house team built of the best people in their fields. The globally-recognized lifestyle enterprise has two decades of experience developing, owning and operating nightclubs, lounges and music festivals often in alignment with many of the world’s most high-profile entertainment brands. Together they have set a new institutional standard in lifestyle which transcends expectations and turns them into transformative experiences invigorated with the essence of Asia.

theLOOP

When Alan & David Hsia launched theLOOP in 2001, they had a vision to propel Taiwan’s nightlife industry into something that would forever change the landscape in Asia. 16 years later theLOOP has matured into world-class experience design and lifestyle brand with a rich portfolio of entertainment, lifestyle and hospitality concepts. theLOOP have booked over 650 A-list acts from around the world, founded six large-scale nightclubs in three cities across two countries, thrown 36 festival-size events with an attendance spanning 10,000 – 32,000 partygoers. They have also collaborated with some of the world’s most celebrated entertainment brands, mixologists and chefs and have collected numerous awards and accolades including the prestigious Red Dot: Best of the Best award. The goal is to now build upon that success and will debut a host of new concepts in the coming years, with eyes on culinary driven concept lounges, boutique hotels and spas aimed at redefining the experience of each.    

Mission Statement

theLOOP is devoted to delivering unforgettable curated experiences through each and every customer touch point and developing an international standard in new-generation hospitality. We are committed to creating customer demand instead of simply capturing it and to empathetically put ourselves in the shoes of our guests so we can innately understand not just their wants and needs but their dreams and desires. We inject empathy into our purpose and focus our commitment on the client because our guests are the backbone of our business.

Ethos & Philosophy

We appreciate and understand that it’s our customers who make our brand grow so we endeavor to make all of our guests our ambassadors by making each and every experience personal.

Customer First – We favour an organic customer-driven approach to heightened experiences which generate a strong word-of-mouth, loyalty and affinity over expensive ads and marketing.

Educate – We understand our modern society’s need for information to sustain stimulation. We translate that into new experiences for our guests to teach them about culture, craft and innovation.

Collaborate – At theLOOP, we believe that a healthy market is a diverse market and so we turn our competition into our collaborators for one all-encompassing extrasensory experience.

Elevate – Although theLOOP have expanded internationally, we are and will always be Taiwanese and by elevating our brand, we are elevating the status of Taiwan and sharing our elements of culture with the world.

Inspire – We got here by dreaming big and endeavour to create an atmosphere where our guests can dream even bigger and empower the next generation of experience design.

Longevity – As we approach two decades in the industry, we are already in the planning stages for two decades more.

Deliverables / Main Areas Expertise

The multilingual and interdisciplinary in-house team has spent over a decade mastering their craft and assisting international entertainment brands assimilate into the local culture to offer a complete hospitality experience that builds upon and around the local language and culture.

Branding, Concept and Design
Partnerships, Investment & Consultation
Theatrical Design – Stage, Lighting, Sound,
Interior Design – Concept Development, Space Planning, Customer Flow, Health and Safety,
Event Production & Management (Nightlife)
Event Production & Management (F&B/Social Events)
Music Programming & Consultation
Company/Brand Restructuring
Training & Staffing
Recruitment

Deliverables / Services

With entertainment at the core of the business, theLOOP offers a complete hospitality experience that is inclusive of innovation, design, strategy, development and execution with customer experience at the forefront of the entire process. The product isn’t enough anymore, the experience needs to elevated and the service extraordinary. Our fearless and uncompromising team of trendsetters are always seeking to redefine the status quo and is assembled of finest talent in their respective disciplines.

We have assembled and lead teams of the best people in their fields:

Stage, Sound, Lighting

• Interior design
• Sound design
• Lighting design
• Stage design
• Construction
• Audio Visual Technician / Programmer
• VJs
• Lightjockey
• Digital mapping
• Music programming

Operations

• Operation managers
• PR managers
• Service personnel
• VIP security
• Hostess
• Mixologists

Event & Performance (Nightlife)

• Performance and event production
• Talent booking / agent
• Event coordinator
• Event planners
• Photographers
• Videographers (filming & post production)
• DJs
• VJs

Marketing & PR

• Social Media and Marketing
• Media & Public Relations
• Designers
• Copywriting

Food & Beverage

• Development of themes & concepts
• Social events
• Partnerships
• Mixologists
• Chefs
• Menu curation